PUBLICATION
Identity fusion and self-sacrifice: Arousal as catalyst of pro-group fighting, dying and helping behavior. 

Swann, W.B. Jr., Gómez, Á., Huici, C., Morales, F. & Hixon, J. G. (2010). Identity fusion and self-sacrifice: Arousal as catalyst of pro-group fighting, dying and helping behavior. Journal of Personality and Social Psychology, 99, 824-841. https://doi.org/10.1037/a0020014